Case Studies
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MARKET ENTRY STRATEGY AND REPRESENTATION FOR INDUSTRIAL EQUIPMENT SUPPLIER

Market Entry Oil Gas Consultancy

Clients Challenge

A prominent manufacturer of electric heaters and heat control panels had a major share of the market in China and Singapore and as part of the company’s expansion plans, it decided to enter into the Middle East region in order to tap into a fast growing market. Having headquarters and its engineering facility in Singapore, our client, a subsidy of a Chinese conglomerate had its manufacturing facility in China with no experience or knowledge about the Middle East region. Due to strict prequalification procedures and registration criteria, the client was unable to make a name for itself even after a year of trying to participate in projects in the region.

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STRATEGIC ADVICE FOR CONTRACTING STRATEGY AND COMPETITOR LANDSCAPE

strategy advisory competitor analysis Middle East

 

CLIENT’S CHALLENGE

A prominent International Oil Company (IOC), an owner of a large producing oilfield in Iraq was planning to execute the second phase of its oilfield development at an accelerated pace. With other project owners competing for the same commodities, resources and manpower within the same region at the same time, it was important for the IOC to be ahead of the curve. 

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STRATEGIC ADVICE FOR PHASING OF PROJECT IMPLEMENTATION

strategic advice business

Client’s challenge

The downstream arm of a prominent national oil company in the GCC was executing two mega projects on an accelerated schedule and looking to do an objective assessment over the practicality of proceeding with these plans. Given heightened project activity across the region, there had been concerns that commodities, resources and manpower would be in sudden short supply, thus threatening to derail progress that the project owner had achieved. Our client was struggling to plan and adopt a realistic yet ambitious execution strategy that would promote timely completion and no cost overruns.

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MARKET ASSESSMENT FOR NEW COAL TECHNOLOGY

Client’s Challenge

An independent coal technology company was looking to secure financing to establish and marketing its unpatented coal fines binder technology in an African country. The company’s technology was intended to be used in industrial-sized coal briquetting plants and entailed a standardized system for briquetting fines sourced from arisings or slurry ponds. As the feasibility of the project remained unknown and no insights were available for market potential, potential investors remained hesitant to provide funding due to the technology being relatively unproven and formally untested.

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Since our establishment in 1985, Contax Partners has been the advisor of choice for companies operating within the constantly evolving Middle East and Africa energy sector. Having operated in the energy market for over 30 years, we have a track record of empowering our clients to win business. Contax Partners is well placed to understand the challenges, and what impact these can have on your growth plans for the Middle East and Africa. 

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